Applied Communicology in Organizational PR and R&D: Peirce on Synechism, Fuller on Synergetics, Gordon on Synectics, and Alinsky on Socialism

论文摘要

American semiotics derives much of its success with applied communication because it is grounded in Peircian logic and rhetoric theory. Peirce believes human communication is a semiotic relation that we commonly name "creativity". The logic combines Probability（Tychism）, Continuity（Synechism）, and our capacity to be mistaken（Fallibilism）. The theory is illustrated by a review of the Peircian logic and its contemporary model used by Michel Foucault. The applied aspects are explicated through the methodology models of the architect Buckminster Fuller, the business organization consultant William Gordon, and the community organizer Saul Alinsky. The problematic of "cultural perception" in creativity is addressed using Edmund Husserl and Maurice Merleau-Ponty who suggest how perspective shifts as between East and West.

论文目录

• 1.The Laws of Mind:Peirce’s Doctrines of Synechism,Fallibilism,and Tychism
• 2.The Fuller Doctrine of Synergetics:The Law of Wisdom
• 3.The Gordon Doctrine of Synectics:The Law of Creativity
• 4.Adductions Are the Identity Creation of Culture

文章来源

类型: 期刊论文

作者: Richard L.Lanigan

来源: Language and Semiotic Studies 2019年04期

年度: 2019

分类: 哲学与人文科学,社会科学Ⅱ辑,信息科技

专业: 社会学及统计学,新闻与传媒

单位: International Communicology Institute

分类号: C912.3;G206

页码: 1-27

总页数: 27

文件大小: 3928K

下载量: 8